Complaint Letter Assignment Example | Topics and Well Written Essays - 750 words

Complaint Letter - Assignment Example After placing my order, I had to wait for more than 30 minutes to receive it. To make matters worse, the order was wrong and the person who served me was not professional enough to address my complaint. Instead, he answered me in a rude way as if I was a stranger in this particular restaurant that I have always treated with great esteem. I have also been forced to write a letter of complaint as a result of the bad treatment I received from one of the company’s staff members. I always believe that the customer is king in business but I was treated as a villain on this day in question. Companies that fail to treat their customers as valuable assets are likely to be negatively impacted by bad publicity they are likely to receive from other disgruntled customers. I therefore expect to get formal apology for this bad experience at McDonalds’ since I am a very loyal customer to the company. This will help me not to issue negative statements about the company that can tarnish its image. The other issue is that the company has not yet responded to my complaint and this has also contribute towards doubting the authenticity of the company in offering reliable and quality services. I probably feel that I have not yet received a response from the organization as a result of the fact that they are investigating the case so as to get to the root cause of the problem. Such kinds of issues need careful attention since they can tarnish the image of the organization if not properly handled. Therefore, the manager dealing with the case ought to take necessary measures that are meant to ensure that this issue has been solved in an amicable way in order to avoid a scenario where the image of the organization will be tarnished as a result of such simple issues. From this experience, I have discovered that some employees can just be rude and they can tarnish the image of the company.

Starbucks company Research Paper Example | Topics and Well Written Essays - 250 words - 1

Starbucks company - Research Paper Example Another short term objective for Starbucks Company is to increase the customer’s awareness on Starbucks environmental concerns. Actively planning and setting short term environmental goals will achieve a long term reputation of environmental appreciation for Starbucks. Functional Tactics Functional tactics can be used by Starbucks Company to implement a strong action plan that generates positive results for the company. Functional tactics include training employees, creating a new serving materials and common areas that are environmentally friendly. Including a recycling unit in every Starbucks is a functional tactic that will increase customer awareness and help achieve short and long term objectives. Implying these functional tactics will give Starbucks and increased competitive advantage over competitors who do not show environmental concerns. Policies to Aid Strategy Execution Starbucks Company has used policies in the past to aid in completing objectives. Policies ensure that employees are empowering the company and completely understand the objectives that the company is trying to achieve. Currently Starbucks Company has implemented a policy that focuses on the customers’ needs. Managers must follow a specific policy that enables them to properly handle any issues that arise with customers. Starbucks also has a policy that empowers the Starbucks brand.